Dreyfus

United Kingdom: the contents of an e-mail may not be protected by intellectual property law

A recent lawsuit was filed between a company and its former president. This case1 provided the English courts with the opportunity to rule on the question of the legal nature of e-mail contents: are they susceptible to appropriation?

In the case where intellectual property rights would be upheld, the judge distinguished between the status of the e-mail title and that of its contents. Having considered several possibilities in which the content would belong either to the sender or to the recipient, no satisfactory solution could be proposed.

In the judge’s opinion, the recent pattern of jurisprudence could not favor intellectual property rights, whilst recognizing that the question had not been fully explored. In reality, certain decisions have left room for doubt2, although not directly related to intellectual property rights pertaining to e-mail content in the strictest sense.

In such cases, jurisprudence would be more inclined to establish protection via copyright or the non-respect of confidential information.

                                                                                                                                                   

[1] Fairstar Heavy Transport N.V versus Philip Jeffrey Adkins and Claranet Limited [2012] EWHC 2952 (TCC).

[2] Pennwell Publishing v Ornstien [2007] EWHC 1570; WRN Limited v Ayris [2008] EWHC 1080; Boardman v Phipps [1966] UKHL 2

 

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Australia: Google condemned for libel by the Supreme Court of Victoria

Victoria’s Supreme Court, in its initial findings, condemned Google Inc. on November 12th 2012 for having reproduced information judged to be defamatory in its natural referencing service.

The plaintiff, Milorad Truklja, a show organizer, had made the headlines in Australian papers after shots were fired at him in a Melbourne restaurant in 2004.

Reporting this event, numerous press reports implied that he was linked to the world of organized crime. In addition, these reports provided links to the site “Melbourne Crime”, specialized in the recording of violent acts purportedly carried out by organized crime.

Google was implicated by the fact that, upon entering the name of the plaintiff in the search engine, the first three pages systematically provided links to articles and images associating him with organized crime.

Milorad Truklja therefore sent a letter of notification to Google asking them to modify the search results.

Having received no reply from Google, he lodged a complaint for defamation with the Court at Victoria.

In their defense, Google submitted that they cannot be held responsible for content generated automatically by a robot. They insisted on the fact that the process is fully automated and requires no human intervention.

Both jury and judge refuted this argument based on their capacity as editors (relating to the law of criminal infringement by the Australian press). The Court insisted on the fact that in Australian law, the mere intention to publish content is sufficient to qualify as defamation. Viewed in this way, the judge stipulated, Google did effectively intend to publish this content, just as a newsagent would do and therefore they were declared guilty of an act of defamation.

 

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International Marks: from February 19th 2013 Mexico will also qualify

On November 19th, the Mexican Economy Minister lodged a formal request with the Director General of the World Organization for Intellectual Property, for Mexico to join the Madrid Protocol for the international registration of marks, taking the total of member states to eighty-nine.

For Mexico, Latin America’s second-largest economy and member of the G20, this membership is a continuation of the policies initiated by its government which aim to increase its commercial agreements by the diversification of its partners.

Mexico’s membership will take effect from February 19th 2013 and the designation of Mexico by international mark will thereafter be possible.

In 2012 the Philippines, Colombia and New Zealand had already joined the system of the international mark.

The Madrid System, regulated by two treaties, the Madrid Arrangement (1891) and the Madrid Protocol (1989), enables the mark holder to protect their mark in several countries by making a single demand for registration at their national office (such as the INPI in France) or their regional one (such as the OHMI). Administrated by the international bureau of the OMPI, this system has several advantages: registration in a single language and savings both in the initial and renewal stages.

 

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European Parliament approves EU unitary patent rule

The EU Parliament has just approved the European Patent, whose not so nice technical name is “the EU patent package”. This package is composed of three parts, the unitary patent, the language regime and the unified patent court.

The new patent will automatically be valid in all 25 EU member states taking part (Spain and Italy are currently outside the new regime, but could decide to join in at any time). The EU patent taxes will costs precisely €4,725 when the new system is up to speed, compared to the average of €36,000 needed today for the same protection. Consequently, the new regime will offer a more effective protection for a lower price.

The application will have to be filed in English, German or French before the European Patent Organisation. If filed in another language, a translation into one of these three languages will be required. The translation costs will be fully refunded for EU-based small and medium-sized companies, non-profit organizations, universities and public research organizations.

Each part of the package should come into effect on January 1st, 2014.

 

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New gTLDs: who will be the owner of the intellectual property rights of Trademark Clearinghouse data?

On October 26, 2012, ICANN’s President, Fadi Chehadé, said that he has continued to negotiate the contracts with IBM and Deloitte, the companies responsible for the technical implementation of the Trademark Clearinghouse. Additional terms will be added to the contracts. One of them will specify that ICANN will retain “all intellectual property rights in the Trademark Clearinghouse data”.

This clause is interesting. In Europe, the producer of a database who is making a substantial investment has a sui generis right by law[1] conferring prerogative on the content of the database. Structural elements of the database are also protected by copyright.

This is not the case in the US, where the database protection is ensured by contract, even if copyright could be invoked if the database presents a creative input in its presentation or its arrangement. However, the US Courts are reluctant to apply copyright without proof of real originality.

Therefore, ICANN will protect itself against any extraction or reuse of the Trademark Clearinghouse data.

In this way, ICANN is improving the situation, as no entity will be able to acquire rights on the Trademark Clearinghouse data.


[1] This right is set up under the European Directive 96/9/CE of March 11, 1996 on the legal protection of databases, transposed into French law by the Law of January 1st, 1998, and integrated into the articles L341-1 to L344-4 of the French Intellectual Property Code.

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Dreyfus lawfirm awarded by « les Trophées du Droit » (French Legal Awards)

The 12th edition of the French Legal Awards took place in Paris on November 29, 2012 to reward the best lawfirms.

The Dreyfus Lawfirm has been awarded in the Intellectual Property field and obtained the Silver Trophy.

Already singled out in 2011 as a « rising specialized team », the firm is recognized once again as a leader in the Intellectual Property field.

We kindly thank our clients since without their trust this award would not have been possible.

 

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Thailand looking to join the Madrid System

The Thai parliament has just very recently approved its government’s proposal for accession to the Madrid System.

The Madrid System, established by the Madrid Arrangement of 1891 and the Madrid Protocol of 1989, offers a Mark holder the possibility of obtaining protection for his Mark in several countries by making a single application for registration at a national office (such as INPI in France) or a regional one (such as OHMI). This system enables a significant reduction in the costs incurred by multiple applications for national Mark registration. The Protocol also simplifies the administration of Marks by enabling a change or a renewal of registration following the same procedure.

Thailand, South Asia’s second largest economy, is thereby progressively aligning itself with international practice. The aim is to stimulate the country’s economic expansion by enhancing its attractiveness in the eyes of Mark holders.

However, for Thailand’s accession to become a reality, its Parliament would still need to make changes to existing legislation concerning Marks. These amendments, already drawn up by the Thailand’s Mark Office, should be approved within the next six months. Thailand’s accession to the Madrid System is scheduled for 2015.

 

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ICANN news about new gTLDs

1-Draw

The draw is presented by ICANN as a equitable and reliable method to determine the order priority for Application process.

ICANN divulged details about the draw. ICANN obtained a licence to hold a lottery in California.

As planned, Applicants can purchase the tickets directly or name a prox to purchase them for them. Tickets will be for sale from December 12 to the morning of December 17th at the Hilton LAX in Los Angeles.

The new gTLD draw will take place on December 17, 2012, in afternoon. It will take place at the Hilton LAX as well and will be open to the public. Applicants do not have to be personnaly present for the draw.

2 –Initial evaluation

Evaluation results to be excepted in August 2013 and Background screening results will be published at the same time as Initial Evaluation Results. First initial evaluation results will be released in priority order starting March 23, 2013.

3 –Withdraw of Application

Still regarding new gTLD’s, six Application withdrawals have been withdrawn (AND, ARE, EST, CHATR, CIALIS and KSB) ad seven additional withdrawals are in progress.

The TLD Application System (TAS) will reopen on November 26th 2012 and Applicants will have to reset their passwords.

 

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International Marks: New Zealand’s accession finally scheduled for December 10th 2012

On September 10th, the Director General of the World Intellectual Property Organization announced the deposit by the New Zealand government of its accession to the Protocol relating to the Madrid Agreement concerning the International Registration of Marks.

The Madrid System, established by the Madrid Arrangement of 1891 and the Madrid Protocol of 1989, offers a Mark holder the possibility of obtaining protection for his Mark in several countries by making a single application for registration at a national office (such as INPI in France) or a regional one (such as OHMI). This system enables a significant reduction in the costs incurred by multiple applications for national Mark registration.

In a further development, the time limit to exercise the right to notify a refusal of protection was extended from one year to eighteen months, as is the case in the United Kingdom. However, the island of Tokelau, although an integral part of New Zealand’s territory, was not included in the agreement. Only by consultation, made compulsory by the constitutional status of the island and the commitment of the Government of New Zealand to the development of self-government for Tokelau, could such accession be agreed.

The Madrid Protocol will enter into force, with respect to New Zealand, on December 10th, 2012. From that moment on, New Zealand will be available for an International trademark’s filling.

 

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Trademark infringement in Switzerland: Omega is not Mega for watches

Franck Muller is a Swiss watch manufacturer which slogan is “Master of Complications”. On January 14, 2011, the Bern Commercial Court denied a request of trademark infringement against Franck Muller.

At a watch show in March 2009, Franck Muller presented new models, with a “MEGA” inscription in the center of the watch. Another watch manufacturer, Omega AG, owner of the famous “OMEGA” trademark, considered that the use of a “MEGA” sign for watches was an infringement of its trademark.

In July 2009, Omega filed an action in order to prevent Franck Muller from using the sign in dispute.

According to the Swiss Trademark Act, a sign can only be eligible for registration if it has a distinctive character. It means that the sign has to be sufficiently different from signs commonly used to describe the product. For example, the word “clock” is not distinctive enough for a watch, because it describes the product. Therefore, it cannot be eligible as a trademark.

In the Omega case, the Court decided that the “MEGA” word belonged to the public domain and dismissed Omega’s action. Indeed, Judges considered that the word “MEGA”, a descriptive term from the Greek alphabet which means “super”, “top” or “big”, can only be used to describe the watch, and therefore, cannot be a valid trademark for those goods. Besides, they noticed that the word “MEGA”, in this case, was used to describe a special quality of the watches, precisely a very complex type of clockwork.

Consequently, the use of the sign “MEGA” for watches did not constitute an infringement of the OMEGA trademark.

The Court could have stopped its reasoning at this point, but Judges also examined the plaintiff arguments about the likelihood of confusion.

The likelihood of confusion is required to prove a trademark infringement. It is characterized when a relevant consuming, watch buyers in this case, is likely to be confused or mistaken about the source of the product.

To establish the likelihood of confusion, signs, but also goods or services, have to be compared. The more they are similar, the more the likelihood of confusion will be established.

In the present case, Judges considered that “OMEGA” had to be compared to “MEGA” and “FRANCK MULLER” or “MEGA” and “FRANCK MULLER GENEVA”. Indeed, “MEGA” was not the only inscription on the watch. “FRANCK MULLER” and “GENEVA” were also present. Therefore, the Court found that there was no likelihood of confusion.

In fact, the only likelihood of confusion may have been found in the “MEGA” syllable, but this word belongs to the public domain.

Another condition for the likelihood of confusion to be characterized is the similarity of goods or services aimed by the signs.

Judges decided that goods, watches for both parties, weren’t similar at all. Indeed, they explained, in support of theirs decision that the price of watches were far apart (more than 5 times of difference) from each other. They also noticed that the technology used, the distribution channels and the clientele were different to reject a likelihood of confusion.

This Swiss decision is particular hard on Omega AG. Judges have been very strict on the goods comparison. It is not established that an average consumer would make any difference between those two watches brands, even if one is much more expensive than the other!

Decision: Bern Commercial Court, January 14, 2011, Omega AG v. Franck Muller.

 

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