Transfer of trademarks and related contracts: what lessons can be drawn from recent case law?
Introduction
The decision handed down by the French Supreme Court on February 18, 2026 (No. 23-23.681) forms part of a particularly significant line of case law in trademark law and contract law. It firmly reaffirms an essential rule that is often poorly anticipated by economic operators: the assignment of a trademark, even where it may be treated as a sale, does not automatically entail the transfer of the contracts governing its exploitation.
Through a dispute between a licensee-distributor and the purchaser of rights in a trademark, the French Supreme Court clarified the conditions under which licensing and distribution agreements may be enforced against an assignee. Although technical in appearance, this decision has considerable practical implications for any company exploiting intangible assets.
Analysis of the facts and contractual context
The case brought before the French Supreme Court arose in a complex economic and legal context, marked by several successive transactions affecting the company that owned the trademarks concerned, particularly in the context of insolvency and liquidation proceedings.
An economic operator benefited from a dual contractual relationship:
- On the one hand, it held a trademark licence agreement, allowing it to exploit the distinctive signs owned by its contracting partner.
- On the other hand, it participated in a selective distribution network, governed by a separate agreement setting out the conditions for marketing products under that trademark.
Following the transfer of the assets of the company that owned the trademarks, a new entity became the owner of the industrial property rights. The licensee-distributor then found that this new purchaser refused to supply it, which it interpreted as a wrongful termination of the contractual relationship. It therefore brought an action for contractual liability, seeking compensation for the loss allegedly suffered.
The licensee’s position: an extensive interpretation of the transfer of contracts
In support of its claim, the licensee developed a particularly structured argument based on an extensive interpretation of the mechanism for assigning trademarks.
According to the licensee, the assignment of trademark rights should be treated as a genuine sale of an intangible asset. On that basis, the trademark licence agreement should be regarded as a necessary accessory to that asset, in the same way as a lease attached to real estate. This analogy led to the argument that the assignee, having become the owner of the trademark, was required to guarantee the licensee peaceful enjoyment of it, which necessarily implied the continuation of the licence agreement.
The licensee also argued that the selective distribution agreement, which was in force at the time of the assignment, should follow the fate of the trademark, since it directly contributed to its economic exploitation.
This line of reasoning sought to establish that the transfer of the trademarks automatically entailed the transfer of the contractual relationships attached to them, thereby engaging the liability of the new purchaser in the event of termination.
The French Supreme Court’s decision: a restrictive approach to the transfer
The French Supreme Court dismissed the appeal and upheld the analysis adopted by the Bordeaux Court of Appeal, taking a particularly clear and rigorous position.
No automatic transfer of exploitation contracts
The Court recalled that the transfer of a business, including intellectual property rights such as trademarks, does not, unless expressly stipulated otherwise, entail the transfer of the contracts relating to their exploitation. This solution is consistent with the fundamental principle of the privity of contract, according to which a contract produces effects only between the parties that have consented to it.
In this case, the Court noted that neither the selective distribution agreement nor the trademark licence agreement had been expressly mentioned among the transferred items. Although the assignment deed referred to the company’s intangible assets, including trademarks and patents, it contained no reference to the continuation or assumption of these contracts.
This absence of an express provision was decisive: it excluded any automatic transfer of contractual obligations to the assignee.
Contractual interdependence between the trademark licence and selective distribution
The Court found that the parties had intended these two agreements to form an indivisible contractual whole, since the licence had been granted exclusively in consideration of the distributor’s approval within the selective distribution network. In other words, the right to exploit the trademark was directly conditional upon the licensee’s integration into that network.
In these circumstances, the absence of transfer of the selective distribution agreement necessarily entailed the absence of transfer of the trademark licence agreement. This contractual interdependence prevented any artificial separation of the obligations.
The Court concluded that the assignee, having not consented to the assumption of the distribution agreement, could not be regarded as a party to the licence agreement that depended on it.
No liability of the assignee
The direct consequence of this analysis is the complete absence of liability on the part of the assignee. Since it was not contractually bound to the licensee-distributor, it could not be subject either to a supply obligation or to any contractual obligation arising from the original agreements.
The refusal to supply the distributor therefore did not constitute a contractual fault, in the absence of any pre-existing legal relationship. The licensee’s claim for damages was accordingly dismissed in its entirety.
An essential clarification: the impact of insolvency proceedings
Finally, the Court specified that the successive insolvency and liquidation proceedings affecting the trademark owners had no bearing on the outcome. The disputed contracts had not been terminated, but they had not been transferred either. Their fate therefore remained governed by the ordinary principles of contract law.
Practical lessons for companies
This decision calls for increased vigilance in all transactions involving intangible assets. It serves as a reminder that the economic value of a trademark is not limited to its title of ownership, but depends closely on the contractual relationships that structure its exploitation.
For assignors, it is essential to identify precisely the contracts linked to the trademark and to organise their transfer expressly. Failing this, a substantial part of the value of the asset may disappear.
For purchasers, a thorough legal audit is indispensable. The absence of transfer of contracts may significantly limit the ability to exploit the trademark, particularly where there is no distribution network.
For licensees and distributors, this decision highlights the need to anticipate assignments contractually by providing mechanisms for the continuation or regulated termination of contractual relationships.
Legally securing trademark transfers
Current practice requires a structured and rigorous approach. It is essential to include precise clauses in assignment deeds relating to the transfer of contracts, clearly identifying the obligations assumed by the assignee.
Contractual drafting must also anticipate situations of interdependence or, conversely, provide for the autonomy of contracts in order to avoid uncertainty. The consent of co-contracting parties must be sought where necessary, particularly where intuitu personae (personal to the parties) clauses are involved.
Finally, a global analysis of the contractual ecosystem surrounding the trademark is essential in order to secure the continuity of its exploitation.
Conclusion
The decision of the French Supreme Court of February 18, 2026 (No. 23-23.681) establishes a clear principle: the assignment of a trademark does not, unless expressly stipulated, entail the transfer of the licensing and distribution agreements connected to it. This decision reinforces the need for precision in the drafting of assignment deeds and requires a strategic approach to intangible assets.
It serves as a reminder that a trademark is only one element of a broader framework in which contractual relationships play a decisive role in value creation.
Dreyfus & Associés assists its clients in managing complex intellectual property cases, offering personalized advice and comprehensive operational support for the complete protection of intellectual property.
Nathalie Dreyfus with the support of the entire Dreyfus team
Q&A
1. What is the difference between a trademark assignment and a trademark licence?
A trademark assignment entails the transfer of ownership of the distinctive sign to a third party, who becomes the new holder of the rights. By contrast, a trademark licence is merely an authorisation to exploit the trademark: the owner retains ownership of the trademark but allows a third party to use it under contractually defined conditions. This distinction is fundamental because it determines the rights and obligations of the parties, as well as their liability.
2.What are the risks of poorly drafted trademark licence agreements?
Insufficiently precise drafting may have significant consequences, such as:
- uncertainty as to the scope of the rights granted;
- difficulties in exploiting or controlling the trademark;
- disputes relating to the duration or termination of the agreement;
- a loss of economic value of the trademark;
- or even challenges to the validity of the agreement.
3.Must the assignment of a trademark be published in order to be enforceable against third parties?
Yes. Under French law, the assignment of a trademark must be recorded in the National Trademark Register maintained by the INPI in order to be enforceable against third parties. Failing this, even if the assignment is valid between the parties, it cannot be invoked against third parties, which may weaken the assignee’s position, particularly in litigation or in the context of competition.
4.Can a trademark licensee object to the assignment of the trademark?
In principle, no. The owner of a trademark is free to dispose of its property right and may assign the trademark without obtaining the licensee’s consent. However, exceptions may apply where the licence agreement contains an approval or prior information clause, or where the licence is concluded intuitu personae, meaning in consideration of the identity of the initial owner.
5.Can a trademark be assigned independently of a business?
Yes. Unlike certain elements of a business, a trademark is an autonomous intangible asset that may be assigned independently of the other elements of the undertaking. However, such a transaction must be handled with caution, particularly where the trademark is closely linked to a specific activity or customer base, in order to avoid any risk of deception or depreciation.
This publication is intended to provide general guidance and highlight certain issues. It is not intended to apply to specific situations or to constitute legal advice.



















