Month after month, brand visibility on the Internet becomes stronger.
Today a high volume of business activity takes place online. New issues for brands, designs and domain names occur with increasing frequency:
- Operating brands in advertising and communication in particular for sponsored links such as Google Adwords;
- Controlling brand presence on social networks like Facebook and Twitter;
- Promoting internationally known brands in e-commerce, sometimes in addition to official distribution contracts;
- Parasitism and cybersquatting in the world of domain names is known to have multiplied in the era of the < new gTLDs > extensions.
Protecting your company’s presence on the internet is a complex concept.
Social networks offer to trademark owners the opportunity to communicate directly with potential customers, at the same time, increasing the risk of infringements.
Dreyfus is regularly involved in issues, both locally and internationally, related to protecting rights holders and their immaterial assets on the internet. We have a proven track record of advising businesses of all sizes. We advise major corporations, for the management of their online presence and the defense of their rights against infringement or parasitism on social media.